Hulu | Live TV

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Hulu adalah situs web dan layanan langganan over-the-top yang menawarkan pengaliran video acara TV, film, webisode dan media baru lainnya, trailer, klip, dan rekaman di balik layar dari NBC, Fox, ABC, TBS, dan beberapa jaringan dan studio lain.

Hulu (/ˈhl/) is an American subscription video on demand service fully controlled and majority owned by Walt Disney Direct-to-Consumer & International, a division of The Walt Disney Company, with Comcast‘s NBCUniversal as an equity stakeholder.

The service was initially established as a joint venture between News Corporation and NBC UniversalProvidence Equity Partners, and later Disney, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu launched a subscription service, initially branded as Hulu Plus, which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. In 2017, the company launched Hulu with Live TV—an over-the-top IPTV service featuring linear television channels. Time Warner (now WarnerMedia) later held a stake in the service. As of the first quarter of 2019, Hulu had 28 million subscribers.[4]

In March 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu. AT&T (which acquired Time Warner in 2018) sold back its roughly 10% stake the following month. Comcast, the only other shareholder, announced on May 14, 2019, that it had agreed to cede its control to Disney, and reached an agreement for Disney to purchase its 33% stake in the company as early as 2024. Hulu will be operated as a bridge brand alongside Disney’s fellow OTT ventures Disney+ and ESPN+, with Hulu positioned as its streaming brand for general entertainment outside of Disney’s family-oriented studios and properties.

Key executives instrumental in the founding of Hulu include Bruce Campbell,[8] Peter Chernin,[9] JB Perrette,[10] Michael Lang,[11] Beth Comstock and Jason Kilar. The venture was announced in March 2006 with AOLNBC Universal, now ComcastFacebookMSNMyspace, and Yahoo! planned as “initial distribution partners.” Jason Kilar was named Hulu CEO in late 2007.[12][13]

The name Hulu was chosen in late August 2007, when the website went live, with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.[14] In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends.[15] Hulu launched for public access in the United States on March 12, 2008.[6] The first product to launch was the HULU Syndication network, which was designed and developed by the NBC Universal team from New York, on October 29, 2007, followed by the Hulu.com destinations site.

Hulu began an advertising campaign during NBC’s broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled “Alec in Huluwood.”[16] The ad intended to humorously reveal “the shocking secret behind Hulu,” portraying the site as being an “evil plot to destroy the world” by suggesting that Baldwin is really an alien in disguise.[17] Advertisements have since aired featuring Eliza DushkuSeth MacFarlaneDenis Leary, and Will Arnett.

In July 2007, Providence Equity Partners, the owner of Newport Television, became one of the earliest “outside” investors by purchasing a 10 percent stake in the company for US$100 million equity investment,[18] before the company was known as “Hulu.”[19] With its investment came a seat on the board of directors, where Providence was said to act as an “independent voice on the board.”[19] In April 2009, The Walt Disney Company joined the Hulu consortium as a stakeholder, with plans to offer content from ABC and Disney Channel.[20][21][22]

In October 2012, Providence sold its 10 percent stake to “Hulu’s media owners” and ceased participation in the board.[19]

Early in 2010, Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $100 million in revenue by summer 2010, more than its income for all of 2009. ComScore says monthly video streams reached 903 million in January 2010, over three times the figure for a year earlier,[23] and second only to YouTube.[24]

On August 16, 2010, a report revealed that Hulu was planning an initial public offering (IPO) which could value the company at more than $2 billion.[25][26]

On June 21, 2011, The Wall Street Journal reported that an “unsolicited offer” caused Hulu to begin “weighing whether to sell itself.”[27] However, on October 13, 2011, Hulu and its owners announced that they would not sell the company, as none of the bidders offered an amount that was satisfactory to its owners.[28]

Hulu generated $420 million in revenue in 2011, $80 million short of the company’s target.[29] The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 17, 2013.[30] Fox Networks Group COO Randy Freer was named CEO on October 24, 2017.[31]

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